Circular Economy Reimagined: Beyond Recycling
Recycling rates are often used as a measure of sustainability. But a look behind the scenes shows: Many materials can only be recycled once or twice before they lose quality. True Circularity goes further.
The Limits of Recycling
Plastic recycling sounds good, but the reality is sobering: Downcycling, quality loss, and high energy input are the norm. In the end, most plastics still end up being incinerated.
Biological Cycles as Alternative
Compostable materials close the loop naturally. They become nutrients that flow back into the earth – without quality loss, without downcycling, without complex infrastructure.
Design for Circularity
Our products are designed from the start for biological cycles. No coatings, no additives that impair compostability. Pure Materials, pure Impact.
Circularity Facts
- Composting requires 70% less energy than recycling
- No quality losses through biological cycles
- Soil improvement instead of landfilling
- Local solutions instead of global logistics chains
More Stories
The PLA Revolution: How Home Compostability Rewrites the Rules
7 minPLA is not all the same. We show why home compostability is key to the circular economy and how we’ve reimagined the material.
Design Meets Zero-Waste: Why Beauty and Sustainability Aren’t Opposites
6 minSustainable products don’t have to look like sacrifice. We show how design and zero-waste come together – without compromising function…